A Performance Improvement Campaign
Case study inspired by past work, rebranded for confidentiality
Project overview
Client: Bicentennial Academy
Performers: Afterschool Program Teachers
Objective: To support teachers in the Afterschool Program
Solution: A performance improvement campaign
📍 View deliverables
The process
1) Needs Analysis
Pain points
Lack of incentives: Teachers were expected to facilitate the Afterschool program as part of their mandate.
Lack of motivation: No incentives are in place to perform desired tasks.
Lack of feedback: Teachers aren’t evaluated during the Afterschool program.
Lack of resources: Teachers don’t necessarily teach their students and their subjects.
Lack of time management skills: Teachers can’t keep track of time and aren’t utilizing their time efficiently.
Research findings
Concerning program:
There is up to 20 students mostly with special needs, per teachers, working on different subjects.
No official breaks in between last period and Afterschool Program.
Concerning teachers:
Teachers are expected to facilitate the Afterschool program.
Possible classroom management performance gap.
Concerning the school:
There are staffing issues.
Pressure from parents in lower-grades concerned about their child’s academic standing.
Concerning students:
Difficulties to stay focused.
2) Design
The performers
Performer backgrounds: Teachers with various subject expertise.
Performer expectations: Increased support, incentive for work.
Medium and genre:
Different based on interventions.
Interventions available both printed and digital formats for ease of use.
Visual considerations:
Simple, cohesive, informative.
Following school colours.
3) Solution
5 interventions to support the performance improvement campaign:
An information session: To ensure teachers are consistent with the Afterschool Program's procedures.
A bonus initiative: To motive and provide incentives for teachers.
Information relay emails: To ensure fluid communication between teachers.
An activity manager guide: To provide a job aid for new teachers.
Weekly support sessions: To provide feedback for teachers.
Potential impact
Ongoing support of current students and their parents.
An increase in revenue as current parents will be more likely to refer the school to other parents.